Hi. I am a
product designer
based in Berlin
Let’s stay in touch, and if you have any trouble accessing the portfolio, feel free to reach out to me via email.
scroll to continue
01.
9+ years designing seamless digital experiences across SaaS, e-commerce, real estate, and automotive platforms. From internal tooling and workflow automation to dashboards and design systems – I craft intuitive, scalable solutions that fuel growth across 26+ global markets.
🇸🇦 🇦🇪 🇶🇦 🇴🇲 🇧🇭 🇰🇼 🇯🇴 🇱🇧 🇪🇬 🇮🇶 🇵🇰 🇧🇩 🇲🇾 🇸🇬 🇵🇭 🇹🇭 🇭🇰 🇰🇭 🇱🇦 🇲🇲 🇹🇼 🇷🇴 🇭🇺 🇧🇬 🇸🇰 🇨🇿 🇵🇱 🇦🇷 🇨🇱 🇺🇾 🇩🇴
Turning complexity into clarity, friction into flow, and ideas into scalable systems. Every project is a chance to create meaningful impact – whether it’s powering teams behind the scenes or shaping experiences people love to use.
02.
From Ideas to Interfaces
Vendor Experience, Reinvented ↗
A curated look into real-world design challenges and solutions crafted across global markets – improving workflows, scaling systems, and elevating vendor experiences at one of the world’s largest food tech platforms.
See project
Streamlining Listings for Millions ↗
Redesigned the core login and ad listing experience to improve accessibility and usability across mobile-first markets – enhancing trust, visibility, and conversion in one of the region’s largest classifieds platforms.
Designing for Empathy, Not End Goals ↗
A mindful experience crafted to help users share, reflect, and support each other through personal struggles. Serenity fosters emotional connection by allowing short, anonymous posts—turning empathy into interaction without the pressure of outcomes.
Driving Sales with Data-Driven Tools ↗
Led the redesign of internal CRM dashboards to support sales agents across Pakistan and the UAE—enabling real-time performance tracking, smarter decision-making, and faster lead conversions at scale.
Empowering Sales Teams with Smarter Calls ↗
Designed an internal calling tool for sales agents across real estate platforms—enabling seamless client communication, integrated CRM access, and real-time call logging. A productivity booster built to streamline daily workflows.
03.
What I am awesome at
I solve complex problems with clean, scalable design. Whether it’s for one market or 26, I blend business goals, user needs, and product strategy into intuitive digital experiences that make an impact.
🧠 Product Thinking
Turning ambiguous ideas into clear, actionable user flows—connecting business goals with user behavior to build what actually matters.
🎯 UX & Interaction Design
Designing flows, journeys, and interfaces that are accessible, delightful, and aligned with how real users think, behave, and make decisions.
🛠️ Design Systems
Building and scaling modular UI systems that reduce inconsistency, speed up delivery, and empower cross-functional teams.
📈 Collaboration & Strategy
Working seamlessly with product, engineering, and data to shape direction, prioritize problems, and execute solutions that scale globally.
04.
Proud to Design for Global Leaders
Design teaches me how to solve problems. Travel reminds me why they matter. I create with curiosity, empathy, and a global lens – because great experiences should work anywhere.”
Farzam Anjum
Designer & Explorer