8+ years designing scalable digital experiences across food tech, real estate, and SaaS — from internal tooling to consumer platforms used across 26+ global markets.
01 — Selected work
AI Tooling · Vibe Coding · Design Engineering
Integrating Claude, Figma MCP, Figma Make, and vibe coding into a daily design workflow — going from prompt to production-ready prototype in minutes, not days.
Vendor Platform · Food Tech · SaaS · 26 Markets
Redesigned vendor onboarding and operations at Delivery Hero — reducing onboarding drop-offs by up to 15%, boosting self-sign completion by 12%, and cutting design-to-dev time by 30%.
CRM Dashboard · Real Estate · B2B
Led UX for Proforce & PropoOne CRMs — reduced lead handling time by 18%, boosted conversions by 12%, and cut reporting time by 30%.
Mobile UX · Classifieds · OLX Motors
Redesigned B2B & B2C classifieds workflows — reduced task completion time by 20% and improved engagement by 10% across 50+ user research sessions.
Wellbeing · Social Platform
Built a mindful social platform for sharing personal struggles anonymously — designed for real connection, without the pressure of engagement metrics.
02 — About
8+ years across food tech, real estate, and SaaS. I start with the problem, not the brief — and I measure success by what changes after launch, not what gets handed off.
Experience
03 — Expertise
Every strong design starts before any design. I run structured discovery — stakeholder interviews, user research, competitive analysis, and Jobs-to-be-Done frameworks — to validate problems before solving them. I've conducted 50+ usability sessions that directly shaped product decisions.
I design for scale. I've built and maintained design systems that serve products across 26+ markets — defining token architectures, component governance, and handoff standards. At Delivery Hero, this cut design-to-development time by 30% across global teams.
From early concept to pixel-perfect execution — I care deeply about the details that make products feel right. Interaction patterns, accessible flows, information architecture, and micro-decisions that reduce friction for real users under real conditions.
I align design to business outcomes — not just deliverables. I define success metrics, run A/B tests, and track impact post-launch. I work cross-functionally with PMs, engineers, and data teams to turn ambiguous problems into clear, measurable product strategy.
04 — Contact