01 — Selected work
Case highlights.
AI Tooling · Vibe Coding · Design Engineering
⚡️ Designing at the Speed of Thought
Integrating Claude, Figma MCP, Figma Make, and vibe coding into a daily design workflow — going from prompt to production-ready prototype in minutes, not days.
Vendor Platform · Food Tech · SaaS · 26 Markets
Vendor Experience, Reinvented
Redesigned vendor onboarding and operations at Delivery Hero — reducing onboarding drop-offs by up to 15%, boosting self-sign completion by 12%, and cutting design-to-dev time by 30%.
CRM Dashboard · Real Estate · B2B
Rebuilt Sales Intelligence for Zameen.com
Led UX for Proforce & PropoOne CRMs — reduced lead handling time by 18%, boosted conversions by 12%, and cut reporting time by 30%.
Mobile UX · Classifieds · OLX Motors
Streamlined Listings for Millions
Redesigned B2B & B2C classifieds workflows — reduced task completion time by 20% and improved engagement by 10% across 50+ user research sessions.
Wellbeing · Social Platform
Designed for Empathy, Not End Goals
Built a mindful social platform for sharing personal struggles anonymously — designed for real connection, without the pressure of engagement metrics.
AI Tooling · UX Writing · Design Systems
UX Writing Assistant
A three-skill AI system built with Claude — reads a Figma screen, detects the audience, loads the right writing rules, and returns a full copy review in under 30 seconds.
02 — About
The person behind the work.
I work upstream, where the problem is still messy and nobody agrees on it yet. Ten years across food tech, real estate, and SaaS — 26+ markets, teams in every timezone, and products people use to run their businesses. I start with the problem, not the brief. And I measure the work by what changed after launch, not by what got handed off.
Experience
03 — Mentorship
Mentoring designers all around the world
Designers, PMs, and career-switchers on ADPList — helping them navigate transitions, sharpen their craft, and land the roles they're aiming for. Free, 1-on-1, open to anyone.
04 — Expertise
How I actually work.
Discovery & Research
Every strong design starts before any design. I run structured discovery — stakeholder interviews, user research, competitive analysis, and Jobs-to-be-Done frameworks — to validate problems before solving them. I've conducted 50+ usability sessions that directly shaped product decisions.
Systems Thinking
I design for scale. I've built and maintained design systems that serve products across 26+ markets — defining token architectures, component governance, and handoff standards. At Delivery Hero, this cut design-to-development time by 30% across global teams.
Interaction & Craft
From early concept to pixel-perfect execution — I care deeply about the details that make products feel right. Interaction patterns, accessible flows, information architecture, and micro-decisions that reduce friction for real users under real conditions.
Outcome-Driven Leadership
I align design to business outcomes — not just deliverables. I define success metrics, run A/B tests, and track impact post-launch. I work cross-functionally with PMs, engineers, and data teams to turn ambiguous problems into clear, measurable product strategy.
05 — Contact
Got a problem worth solving?
Say
hello.
Contact now
Tell me what you're stuck on — the messier the better. I read every message and usually reply within a day or two.
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01
Product design & strategy
End-to-end work on B2B and B2C platforms — discovery, flows, interface, and the arguments in between.
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02
Design systems at scale
Building and running systems that survive multiple markets, brands, and teams without fragmenting.
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03
AI-augmented workflows
Folding AI into research, design, and delivery so small teams ship at a pace that used to need big ones.
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04
Mentorship & coaching
1-on-1 sessions for designers, PMs, and career-switchers — portfolio, craft, and career moves.